How I Sold Your Attention With Travis Chambers

Rachel Nilsson was featured on Shark Tank for her company Rags to Raches but what she’s known for in the entrepreneurial world is her unbelievable ability to understand her customers and create a brand that has a soul to it. She shares why brand is critical and how balance isn’t obtainable as an entrepreneur. Join Travis Chambers and guests as they share epic stories about hacking media, getting people’s attention, and turning them into customers.   Links and Resources from this Episode For transcriptions and additional information of this episode go to: www.chamber.media Connect with Rachel Nilsson https://rags.com https://www.instagram.com/rags_to_raches   Show Notes Rachel's background and her company Rags - 0:54 The moment she knew she had to start this company - 2:15 Her Shark Tank experience - 4:57 Juggling risk and reward - 8:14 Offering limited runs and creating a euphoric experience - 11:07 Creating a soul to the brand - 14:27 Being a social influencer but with the product first - 16:13 The ha