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CAC Payback: How Continuous Experimentation Can Drive Down Costs
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:31:03
- More information
Informações:
Synopsis
OpenView's Blake Bartlett discusses how a company's go-to-market model can impact CAC Payback and if there is indeed a magic number to hit for this metric. Then we hear from Marc Morin, Founder & CEO of Auvik, about the importance of experimentation in efficiently acquiring new customers to drive down CAC.
