Startup Secrets

In this episode we have the pleasure of being joined by Ricky Hill: Founder of SYNCR, and CEO of Born Communications.   Ricky joined Born straight out of university, and it wasn’t long before he was running the show. He’d had an immediate impact on the company, and has since expanded it to include Born Music which is one of the most read music blogs in the UK!   As a musician himself (a drummer obviously… just look at the guy!), Ricky had a shared frustration with his band members of not being able to get their music heard widely enough. He talks about the concept of ‘music syncs’ which was new to me, but very obvious when you think about it, and it’s a key element of the music marketing mix. He then built a company around this concept to match musicians and those in need of music, such as film producers, TV shows, live events, etc. Their next step is to move into the realms of creating original content, and you can read more about this on their website (see links).   After the recording stopped, we spoke mor