Copyblogger Fm: Content Marketing, Copywriting, Freelance Writing, And Social Media Marketing
Advice for Poets, Advice for Killers
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:21:18
- More information
Informações:
Synopsis
William Maynard of the Bates agency once wrote that “… most good copywriters fall into two categories. Poets. And killers. Poets see an ad as an end. Killers as a means to an end.” And David Ogilvy famously added,”If you are both killer and poet, you get rich.” We’ve talked before about the Killer and... Listen to episode