New Books In French Studies

Andrew Smith, “Terror and Terroir: The Winegrowers of the Languedoc and Modern France” (Manchester University Press, 2016)

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Synopsis

Andrew Smith‘s Terror and Terroir: The Winegrowers of the Languedoc and Modern France (Manchester University Press, 2016) is a political history of wine radicalism. Focused on the producers rather than the consumers of what Roland Barthes famously referred to as the nation’s “totem-drink,” Terror and Terroir examines wine politics and activisms in the Languedoc following the Second World War. In a first chapter, Smith looks closely at the memory and legacy of the “Grand Revolt of 1907,” a series of major protests that became a cornerstone of winegrower mythology in the post-45 period. Tracing the evolution of the winegrowers’ movement in the region from the mid-1940s to the late 1950s, the book looks at a variety of groups and organizations that sought to represent the interests of producers. After 1961, the Comite Regional d’Action Viticole (CRAV) dominated the scene. Over the course of the next two decades, the CRAV engaged in a variety of forms of direct acti