Startup Secrets

“The idea of perfect evidence is a trap” with Rob Fitzpatrick   Ever since I first read ‘The Mom Test’, I’ve been obsessed with recommending the book to friends and entrepreneurs who are looking for business advice. For me, it’s the ultimate ‘how-to’ guide when it comes to validating business ideas, understanding your customers, and deciding whether you have a real idea of value. To say I’m excited to have the author, Rob Fitzpatrick, as the guest on this episode is a huge understatement!   Rob’s background is in tech companies, where he was part of incubator/accelerator groups alongside the likes of Dropbox. After running a number of his own successful companies, and (in his own words) a ‘failure’ or two, he’s extremely well-placed to write about how to best validate ideas to see when you’re on to a winner, and when you’re not!   When Rob’s businesses didn’t end up exactly the way he wanted/expected them to, he felt like he was doing a lot of work, and having a lot of conversations, but soon realised he wasn