Ov | Build
HubSpot's Journey from MQLs to PQLs
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:30:02
- More information
Informações:
Synopsis
Kieran Flanagan, HubSpot's VP of Marketing, is no stranger to driving growth through product. In this episode of BUILD, hear how and why the business transitioned from filling a funnel with marketing qualified leads (MQLs) to product qualified leads (PQLs) and how that change positively impacted the billion dollar company.
