Mind Revolution

At some level, we’re all salespersons. All of us. If we’re in the workforce, if we have relationships, if we ever try to influence or teach others, we’re selling. We may be trying to sell our boss on a strategy, or sell our partner on the next vacation destination, or sell our kids on eating their vegetables. We sell ideas, instructions, opinions, preferences, products, services... One beautiful thing about sales is that when voluntary transactions happen, win-wins occur. All parties feel better and richer as a result of the trade. Wouldn’t it be great to create more of those win-wins? You can...by focusing on your prospect. It’s imperative that we move away form the stories we have in our own heads, away from what we think we know about our customers, so that we can glean information and speak directly to their needs, their issues, their potential fears, their desires. We need to understand the potential transaction from the prospect’s perspective. How can we do that?  Learn to effectively ask the following