Staunch Presesnts

STANCH DIGITAL presents: What is content marketing - Episode 7/7 - influence the buying cycle For more episodes - http://bit.ly/2IRo7Py  What's the cost-benefit of doing a content marketing strategy instead of going to Google AdWords and paying them to put me at number one? The answer is simple. Google advertising is a great strategy.  You can make the economics work. But you're only talking to 10% of the audience. What about the other 90%?  Content marketing is about going after a much bigger pool. What happens the day you stop your Google advertising? You fall off the front page.  So when you start doing a content strategy, a couple of things happen.  First of all, you end up with a catalogue of videos and create digital assets. Money follows assets, which in this case is all your videos,  text and all the audio. Because your content marketing is uploading to all the different social media channels, Facebook, Instagram, Youtube, etc. You start building all of those digital asse