Agencies Of The Future

With news coverage about Bayer calling into question the most basic PR practices, trust has never been more critical for an “Agency of the Future.” In this episode, we explore what trust means in business, including rapidly changing consumer expectations, with Matt Harrington, Global COO of Edelman and former Chair of the PR Council. He shares key trends from Edelman's Trust Barometer, which is in its 19th year. Listen to learn why trust is key to the future state of relationships and the most important "license to operate" issue for our agencies.