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Synopsis

Judith and Nicola discuss the matters raised by Nicola’s new website and marketing plan. Which URL will she use? James Schramko advises sticking her NicolaCairncross.com as it is her authority site.   In The Show Nicola’s back in Stoupa and enjoying creating a Facebook furore with her Fitbit, plus the glorious Greek bonkersness of the stick with the red rag on it denoting a dodgy road surface, and a surprise visit by a huge moth when enjoying a drink at Steki’s. Judith has moved into her nephew’s flat in Brixton, having fun with his lovely young cat, finding some help with moving out on London Marathon day via Airtasker, and she’s thrilled with her fourth PPI win, the biggest yet.   What’s Fuelled Their Fire? This week Nicola is all about her website, marketing her own business and refocusing on her client avatar. She’s engaging with Sue Okell’s process, working with the guys at Studio 1 Design for the website makeover she won at SuperFast Business and reading a book by Allan Dib called the One Page Marketing