Agencies Of The Future

Agencies need talent with new skills and competencies and the talent entering the PR field brings different goals and expectations. How can agencies keep up by creating the right initiatives to attract and retain exceptional talent? In this episode, Phil Nardone, President & CEO of PAN Communications, discusses how the industry has changed since he started his career, how he tries to prepare the next generation in his teaching at Syracuse’s Newhouse School of Communications, and the attributes and attitude he seeks in new graduates applying to his agency.