Marketing Fundamentals

Times have changed. Wouldn’t you agree? Buyers today are shopping differently than they were 30, 20 or even 10 years ago. Opportunity used to come to you in the form of phone calls or visits. Back when people had to call you directly and ask about your product or for a catalog or a meeting so they could gather information to help them make a purchase decision. When those people came to you, it opened the doors to hopefully present and closed a sale.