Ai: Irl

In the final chapter of our three-part deep dive into improving your company’s customer engagement maturity model, we look at the customer engagement maturity level tactics you can deploy right now. This week we conclude our conversation with Ross Haskell and Amber Gregorio from LogMeIn’s Bold360 team about the Customer Engagement Maturity (CEM) Model Assessment they developed with Forrester Consulting.   You can find the amazing results of their research in their report Build Competitive Advantage Through Customer Engagement and AI on the Bold360 website. Deploying AI was the number one difference for those who saw the largest ROI.   AI is not going to replace people, but what it can do is it can help you to offload some of the more mundane tasks so that your people can do the really high value stuff. Things that require empathy, understanding persuasion maybe in a selling kind of environment.