Ai: Irl

15. Understanding the Customer Engagement Maturity Model w/ Ross Haskell + Amber Gregorio Pt.1

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Synopsis

Thinking holistically about the customer experience journey can have a huge impact on the bottom line. Experts on the customer engagement maturity curve are 30% more likely to have double digit growth than companies with less advanced strategies. One of the challenges that companies face in closing the customer engagement maturity gap, is silos of people and technology. That manifests itself when customers who deal with one department are transferred to another area and they have a very different experience. Ross Haskell, Lead Evangelist, Bold360ai at LogMeIn, has a lot of expertise in helping companies deliver better customer experiences. Amber Gregorio, Senior Product Marketing Manager at LogMeIn, has a number of years of experience in the financial services industry.