Ai: Irl

Artificial Intelligence and machine learning deliver serious ROI when you’re dealing with large data volume, but sometimes you need to know when a human should intervene. There are also times when human marketers need to give up a little control to let the AI help drive the conversion process. Finding that happy medium is an ongoing challenge according to Jaime Romero, Global Head of Marketing and Customer Delivery at MRP, a leading global predictive intelligence organization, combining cutting-edge predictive analytics with a full suite of account-based marketing services to acquire new customers, faster. In this episode of the podcast, you’ll learn: Quantification Challenges Where AI Can Lead Where AI Needs Your Help