Career Stories

Hillary Kerr | Co-Founder & Chief Content Officer of Clique Brands (parent company of Who What Wear)

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Synopsis

Hillary Kerr is co-founder and Chief Ideation Officer of Clique Brands, a modern lifestyle company that lives at the intersection of media and commerce. Named to Fast Company's Most Innovative Companies list in 2017 and as Digiday’s Most Innovative Publisher in 2018, Clique is a global media and consumer brands company that combines the power of data science with its expert editorial team to create content and products that millennial women and Gen Z girls crave. Clique is the parent company of Who What Wear, THE/THIRTY, College Fashionista and the podcast Second Life.  Clique launched its consumer products division in early 2016 with the Who What Wear clothing collection, sold exclusively at Target, and has since expanded with JoyLab, an activewear line created in partnership with Target. Along with fellow co-founder Katherine Power, Kerr is considered a visionary entrepreneur for creating the data-driven and curated fashion site Who What Wear in 2006, followed by five additional content properties. At Cliqu