Beyond The Mood Board

Do you have a client survey? If so, why are you asking the questions you ask? It’s a tool we know we need, but there isn’t a lot of solid advice on how to create one, distribute it, and get the information you’re looking for.   My friend and former colleague, Dara Murray, is here to help us change our approach to surveys and relationships with data.    On this episode we discuss: Why you should be collecting data; How to set up a structured conversation with clients; How many questions you should include in your surveys; The best way to improve your response rates; How long is too long; and  Using your survey data to improve your business.   Visit Pattern of Purpose for show notes and links to resources mentioned on this episode.