Beyond The Mood Board

Before you hire a designer, get clear on what you really need. Kali Edwards, a graphic and web designer, shares her tips on the most important questions to explore before you jump into a rebrand. Kim interviews Kali Edwards, a graphic and web designer, who runs June Mango Studio.  Kali designs brands for mamas who are balancing businesses and babies. She loves making things beautiful but works hard to make sure her designs are functional, as well.   If you’re looking to connect with your clients and build trust that makes you the obvious choice for them, you’ll love this conversation! In this episode, we discuss: The difference between a “restyle” and a “rebrand” When it’s time to rebrand and what you need to prepare for one Common branding misconceptions The most important action you can take to market your business Do’s and don’ts of a rebrand Why we’re all craving more human connection and what we can do about it Visit Pattern of Purpose for show notes and links to resources mentioned in the show.