Ai: Irl

The world of customer conversion is complex. It has a lot of data inputs, a lot of unknowns. But there’s a lot of interest in using AI to drive customer conversion and there are some really exciting use cases out there.  So, I’m excited for today’s episode of AI:IRL, where Stephanie Plunkett, Senior Principal Scientist at Altria, joined me to talk about how AI can really transform customer conversion within your business. What we talked about: How AI can help drive customer conversion How leveraging AI helped Altria increase conversion rates The benefits of using AI in this way Resources we talked about: Stephanie’s LinkedIn Altria