Beyond The Mood Board

29: A Designer's Perspective // Casey Renae

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Synopsis

Beyond the Mood Board is a weekly podcast for small business owners that breaks down the myth, "if you build it, they will come." Host, Kim Wensel, CEO of the brand consultancy, Pattern of Purpose, shares the steps you should be taking to build a stand out brandbeyond a beautiful logo and website. Through solo episodes and interviews with top creatives and designers, the show covers topics like market research, copywriting, brand strategy, working with a designer, and attracting more of the right clients online. Visit www.patternofpurpose.com/podcast for show notes and more episodes.