Agencies Of The Future
Transforming PR at Red Havas with James Wright
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:24:53
- More information
Informações:
Synopsis
Agencies of the Future need to own earned media and earn owned media, according to James Wright, CEO of Red Havas. Hear more about how he is transforming the agency through a model he calls Merged Media, which starts with the story, not the channel. This focus on what he calls "borderless stories" reflects how people consume media today and creates a great opportunity for PR.
