Fan of Your Brand by Rakia Reynolds

Building an Iconic Brand with Maverick Carter

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Synopsis

Skai Blue Media and ABF Creative in partnership with NeueHouse presents FAN OF YOUR BRAND™. On October 19th we launched an intimate conversation series with special guest host and talent curator Martin Bowier featuring leading creative entrepreneurs behind entertainment’s biggest brands. Maverick Carter is the CEO of SpringHill Entertainment, the content company he co-founded with LeBron James, as well as UNINTERRUPTED, a digital media platform created by Carter and James that empowers athletes to develop their stories. Learn how the future of sports marketing and entertainment is being crafted by Maverick, who negotiated the largest single-athlete deal in Nike history.