FAQ: Founders Ask Questions

Key Points: A pitch deck will spend more time on setting the context. You have investors that may need more background. Pitch decks often spend more time on the company and its financials. Investors want to see that you have the team to succeed, that you have a growth plan, and that you are seeing traction in the market. A sales deck focuses on “you.” Directly talking to the pains or potential gains of the person you’re talking to. Sales decks also focus on establishing agreement on the problem first, solution second.