Beyond The Mood Board

When was the last time you checked in on the state of your brand? I’m walking you through how to conduct a brand audit and the mistakes you may be making when communicating with your audience.   As entrepreneurs, we’re idea people. We change and add things all the time.    But as we move through business at a quick clip, we become further and further away from our customers. It becomes impossible to see our brand and hear our messages as they do.    On this episode, I’m sharing: Why the curse of knowledge is hurting your message, The real reason entrepreneurs aren’t asking for enough feedback, When you should be conducting a brand audit, And what you need to protect your creative investments.   Visit Pattern of Purpose for show notes and links to resources mentioned on this episode.