The Digital Sport Insider

Away from our usual chats on sports marketing, this week I spoke with the CEO of Dublin and San Fransisco based 'athlete optimisation system' Kitman Labs. This episode with recorded just ahead of the England v Croatia World Cup semi-final, so we go into this game and the tournament generally. And I show that I can get my football predictions right as well! Stephen had his epiphany whilst working for Leinster Rugby and co-founded the company back in 2012 and has grown it into one of the most successful sports tech startups around.  Next week I'm chatting to VICE's Director of Video (Sports) so make sure you don't miss out by subscribing now.