The Digital Sport Insider

This week Dan has been at SportsPro LIve at the ExCel Arena in East London, an event that Digital Sport was a Media Partner for. During the day we spoke to Ben Payne, McLaren F1's Head of Esports, to talk about their own programme and F1's announcement that they'll be running a full esports programme this year with Gfinity. Joe Edwards, Head of Digital at FIBA, was also good enough to give us some time to chat. He was on a panel talking 'new formats, new audiences' where their story has been around the massively successful 3x3 format.  Finally we spent 10 minutes with Alex Beckman. He is founder and CEO of GameOn and you may have used one of his main products, the SkySports Jeff Stelling Bot.  Next week we'll be back with a more traditional 1-on-1 interview, so keep an eye out for that. Keep up-to-date with the latest industry new on www.digitalsport.co  DS is part of Snack Media and we produce articles, podcasts, events and offer a full recruitment service.