The Digital Sport Insider

In this bonus edition, I caught up with SportsPro's Eoin Connolly SportsPro ahead of The Brand Conference (TBC) on 28th September which will see speakers from Formula 1, Tough Mudder, British & Irish Lions and many more. In our sit down we covered a number of topics that will be touched upon during the event, and some that won't. Hope you enjoy and let me know if you'll be there on the 28th! - Sports broadcasting - how Copa90 are setting a new bar. - Where it is going with likes of Amazon coming into the fold as they spend £10m on ATP rights. - How clubs battle with being a club and becoming a brand. How do you strike that balance? - Player becoming brands and fans following them rather than the clubs, especially in this digital age. - How brands can tap into fan loyalty that sport uniquely has - Esports and how it fits into sport as we know it, and how sports pro cover it editorially - How much thinking about sports is looking at it from the wrong viewpoint - The biggest areas that have impac