The Digital Sport Insider

Kev Bain is Head of Digital Development at The R&A, organisers of world's most prestigious golf tournament, The Open. We spoke about his preparations for this year's event being held at Royal Birkdale in Southport. The challenges they face when it comes to the constantly changing locations for the event and how they engage with fans outside of the tournament time. The Open itself extends out to all the main tours from November the year before, as qualifying takes place for those who haven't yet secured their place. This provides plenty of opportunity to talk to fans and create content to build up to the main week. Kev's journey into golf wasn't one set out early in his life. Graduating with a degree in Computing and then spending the next 9 years within the oil & gas industry, the primary employers in Aberdeen where he was brought up. Then a move to the St Andrews area saw him go for a role he didn't really think he would get, but did. This role was with the R&A back in 2010, and since then he's