The Digital Sport Insider

Andreas is the CEO of the digital arm of the Bundesliga, one of a number of sister companies to the German Football League. Now 2 years into his first role within sport, he has taken his experience from 20 years within the internet industry and helped the league take control of its digital assets and work with its global partners in new and exciting ways. In this interview we discussed; - What it is DFL Digital Sports does and his role within it as CEO. - His early career I-D Media, Microsoft and RTL. - The dot com crash and how that affected his career at such an early stage. - Big data and how the DFL measures measures success through its own APS (Article Performance Score) Index. - Building a strong, engaged community rather than going for bigger reach. - Learning through leading an early social media network (sevenload) during the financial crisis and how that helped shape him into the leader he is today. - How focus is key to success with both employees and your business goals. - Why it is