The Digital Sport Insider

Alex graduated from the University of Bradford with a BSc in Electronic Imaging and Media Communications in 1997 and has a Masters with Distinction in Creative Technology. He has worked in various web development and teaching roles ever since. Today he is lecturer in Digital business for Salford Business School and runs a digital media and web development company called EDinteractive. Alex has won a number of team and individual awards recently including, A European Search Award, two Vice Chancellors Teaching awards, Postgraduate supervisor of the Year (2015) and Innovative lecturer of the year (2016) and is a travel writer and photographer for a VW magazine. In this conversation we covered a qide range of subjects, especially around the subject of his PhD in digital marketing, football and social media. A subject he also blogs about on his site alexfenton.co.uk - Why it's important for clubs to have a wide fan base on social media (it might not be all about the numbers, but they are still important). -