The Digital Sport Insider

James McKeown is the Head of Global Marketing at what could easily be described as a start up in the world of higher education. Only formed in 2011 at Burnley's Turf Moor ground, it now boasts 1,500 students spread around 3 campuses. The other 2 being The Etihad Stadium in Manchester and Wembley Stadium. In the interview we chatted through James' career; why he ended up at Loughborough University when he's from Melbourne and was living in Bern, Switzerland at the time. From there he decided against a career in sports science and crafted one instead in sports marketing. Interning at the 2006 Commonwealth Games in Melbourne and then back in London for his first f/t role at Braben Media. Where most interestingly he worked on the ill fated Setanta Sports account, a truly interesting first client to have! We also covered; - his respect for agencies and the people who work in them, for their work ethic and drive. - Moving away from the agency side and into a governing body in British Athletics - Being part of t