The Digital Sport Insider

Ian is the Founder and Chairman of the London Sporting Club at Mortons, the first private members club with a permanent Mayfair home set up for an exclusive network of sport and the business of sport. Ian is one of the UK's most experienced national newspaper and magazine journalists, winning nine national writing awards and covering every major global sports event, from the Olympics to football and rugby world cups over the past 30 years. Interviewing many of the world's biggest sports names. He appears regularly on national and international TV and radio, from presenting to reporting to being a guest pundit on channels such as CNN, BBC, Sky, ITV, Channels 4 and 5, to writing and narrating radio sports documentaries on BBC Radio 4. A prolific author of 16 books, two of which have been global best sellers. He launched online sports magazine Sportsvibe.co.uk in 2010 and is also a consultant for various media and PR organisations including KICCA and the Outside Organisation. We sat down at the club in Mayf