The Digital Sport Insider

Archie is the co-founder of mobile fan engagement and sponsorship activation agency InCrowd Sports. A company he co-founded with Opta founder Aidan Cooney in 2015 (Opta was sold to Perform Group in 2014). In the podcast we learn about what InCrowd is all about and how it came into being with Aidan. Where we stand in the UK when it comes to in stadia fan engagement (unsurprisingly lagging behind the UK), what the future looks like for digital fan engagement in his view and what apps/tech they use behind the scenes on a daily basis. InCrowd are a fast growing company of 30 people based in London (commercial) and Brighton (tech), and it was great to catch up with someone who I have known for a few years but never sat down properly with to find out more about him. And to do it at the office based at The Kia Oval was a great setting. I hope you enjoy the podcast - please leave a rating/review if you do and check out the 44 previous interviews. @DanielMcLaren @DigitalSportUK