The Digital Sport Insider

Anna is a Marketer, Technologist and Entrepreneur focused on experiential new media. With Brizi, she's helping to uncover new methods IoT and augmented reality methods to rethink fan engagement & the future of sponsorship media. Prior to founding Brizi in 2014 she spent time at Apple and Microsoft and has a background in mathematics and computer science. In our chat we talked about; - How Brizi went from idea to award winning company. - The challenges of not only setting up a sports startup, but doing so as an Asian woman. - Winning the 2017 SXSW Accelerator Award in Sports. - Her panel at SXSW called “Dude, who’s monetising my fans' content?" and digging into who is monetising it and how sport can do it better. - Her tips for people starting out on the entrepreneurial journey. - How the experience for fans within sports is still as important, if not more so, than ever before in this digital age and sharing them with friends. - The big question on whether fans pay for digital content? But Anna says they