The Digital Sport Insider

With South By South West (SXSW) having taken place at the start of the month, I thought I'd bring in two people who are regular visitors to the event in Austin, Texas and who both spoke at this year. Richard Clarke (Sports Digital Consultant) spoke about the lessons in soccer storytelling from MLS and Premier League. And Richard Ayers (CEO, 7 League) led a panel that included league champions Leicester City, Barcelona and Juventus titled "Campeones Campeones Olé Olé Olé! It's Worse To Win". I wanted to find out about what makes SXSW so special and such a draw for teams, agencies and brands each year. I've never been to the event (for various cost based reasons) so wanted to be convinced that it is time well invested and why they take the time and effort to put together their talks for it. At the start of the podcast I spend a couple of minutes going through the main digisport headlines from this last month. This includes Twitter's livestreaming of Lacrosse, Snacpchat's deal with the AFL, adidas talki