The Digital Sport Insider

In the first monthly show of 2017, where we take a look at the campaigns, technology releases, trends and news that happened in the last month. In January we had no shortage of things to talk about and the views of Taylor, who has a great overview of the sports tech industry through his work especially in the US, and Niall were greatly insightful. The topics we covered included; - Paul Pogba's Twitter emoji - The change in sports consumption habits - Why sports such as NBA are running ideas through that change their sport to stay relevant to new audience wants and needs - Is using Twitter to test these ideas out by sports CEO's the saviour of the platform and it's new use?! - Taylor was at CES and one thing that stood out to him was how crowded the tracker and wearable industry is at all levels. So what is the future for them and also the use of data at a digital content and broadcaster level - The launch of club Snapchat filters on the same day and are social platforms taking advantage of footbal