The Digital Sport Insider

Niall Gunn is the CEO of one of the fastest growing motorsport series globally, the Drift GP. As he says, drifting is a hard sport to describe and better seen but he sees it as more of an entertainment than first past the post one. They have utilised many digital platforms to create a reach of 2m daily including Facebook LIve, Snapchat, Instagram and podcasts. Building the brand from scratch and see themselves as a challenger brand that's only seen 20% of its potential so far. Niall is a motorsport fan who was a motocross rider when he was young and then saw drifting at Silverstone (with 16,000 other fans). Before become a driver himself for a couple of years. He decided he could do a better job than those who were running it and utilised his events background to build it slowly over 2-3 years firstly part time and then as a full time business. We also covered their use of livestreaming, especially on Facebook, why they're cautious with going for mainstream TV coverage, looked at the likes of UFC for insp