The Digital Sport Insider

For the first of a new series called Digital Sport Monthly, Dan is joined by Snack Media's MD Niall Coen and Synergy Sponsorship's Head of Digital, Josh Robinson. DS Monthly will be published on the 1st of every month with new guests on board each time to give their opinion and provide expert views. In our short time together we spoke in-depth on a number of topics including; - Why TV companies should be worried by Twitter live broadcasting its first NFL game - embracing the changing digital landscape - were adidas right to compare TV to the Fax Machine when it comes to campaigns? - The new breed of 'digital' marketers coming through who are in tune with new platforms - How the industry is obsessed with numbers and the newest trends and less on quality of content - The rise eSports and it's potential - How The Sun and others are using Chatbots - Football clubs needing to wake up to fact they're not just in the football business - New retail models that will appear around influencers and how th