Think Out Loud

A new study from University of Oregon professors published in a prestigious industry journal found major factors that induce news consumers to trust and believe the news they read, watch and listen to. Assistant professor Jesse Abdenour is one of the study’s authors and says the narrative engagement and to a lesser degree, a focus on solutions, were significant factors in whether consumers said they trusted the piece and believed the facts in the story. We talk with Abdenour about the study and its implications in the current social and political environment, and the implications for media outlets on their climate change coverage and science reporting.