Zero To Revenue

Martin talks to Gelb about how to go about thinking of how to price your SaaS product. Article about Pricing Options: https://www.cobloom.com/blog/saas-pricing-models Martin is an experienced business consultant, and learned his trade delivering off the shelf ERP software to the enterprise, including Diageo, Ingersoll-Rand and Rolls-Royce. With a passion for delivering value, and having seen huge business benefits from software led process improvements, co-founding Cobloom with Will was a natural fit. He understands how healthy, profitable software businesses should be run, and the impact a great consultant can have. At Cobloom, Martin uses this experience to diagnose growth problems. He works closely with prospective partners to help them identify which approaches are the best fit - for both the business, and their customers. When away from work, Martin is a keen tennis player, and an avid Wolverhampton Wanderers fan. — This was part of the Zero to Revenue Challenge where three founders took an idea, Briefi