Ignite Visibility University

Part three of my new four-part series on conversion rate optimization, this video will cover what you need to know to optimize your ecommerce pages for more conversions. The primary function of an ecommerce page is to sell something, and for the purpose of this video, we’re looking specifically at product pages and the unique elements that make them successful. In general, most product pages will have the following: ► Headline ► Product image ► Text designed to persuade users to buy ► Filters for different types of variables (color, size, etc.) ► Call-to-action