Ignite Visibility University

Don't miss this interview! AsDirector of Conversion Rate Optimizaiton at Ignite Visibility, Keith Lovgren has been in the field of conversion rate optimization for more than a dozen years and has assisted a wide variety of clients across many verticals. In this interview with Ignite Visibility CEO John Lincoln, Keith talks about ways to increase conversions in 2020. In his current role, Keith assists companies with message alignment, page layout, and user experience to improve efficiency across all digital channels. Understanding how website visitors react to different on-page experiences is a continual fascination for him. Using a variety of tools and processes, he implements split test style experiments to improve metrics that allow companies to make decisions based on data and enabling them to outperform their competitors. A New Jersey native, Keith initially came to San Diego as U.S. Marine and stayed after he was honorably discharged.