Fly High Media Talks

Dawn Anderson is the Founder and Managing Director of Bertey, a Manchester-based boutique digital marketing agency.   In this episode, Dawn and Matt talk all about information retrieval, organic search, the education system, the effect of COVID-19 on buying behaviours, voice search and more.    ——————————  Timestamps   0:02:51 Dawn's secret project  0:04:22 How businesses and consumer buying habits have changed during COVID  0:07:06 Thoughts on why businesses don't want to go online  0:07:44 Primark not adapting to digital  0:11:49 How have Google handled displaying reliable information during COVID?  0:20:49 How can Google sieve out fact from fiction from tabloids when it comes to medical queries?  0:27:16 Should tabloids journalists go through better training to ensure correct information?  0:37:35 Dawn's SEO journey from the very beginning  0:55:44 Google SEO is not manipulation.  0:59:50 "The Best Backlink Is The Link That You Didn't Ex