Edtech By Marketscale

How Parents Are The New Customers In Education

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Synopsis

Another edtech monolith about to crumble due to the pandemic, along with standardized testing and taking attendance, is how education software gets bought and used. In this episode of Remote Possibilities, Drops Chief Customer Officer Drew Banks talks about the surge in downloads for the company’s learning language app as the lockdowns began and the quick pivot they took to provide extra curricular support for students using Droplets. These weren’t district buys but parents choosing the learning tools, a trend likely to expand as remote learning continues.Topics include:The ingredients needed for a valuable and successful e-learning tool What the future of edtech looks like and how the education sector will have to adapt and innovateWhat’s in store for Drops and how they’re supporting remote studentsDrops entered into the children’s education market with the launch of Droplets, an app designed specifically to teach kids aged 8-17 to learn foreign languages. Through the use of word games, swipe-based inte