Ignite Visibility University

John Lincoln presents a 7-step formula based off of his book The Forecaster Method. https://ignitevisibility.com/the-forecaster-method/   ► Step 1: Reverse engineer your competitors and perform a detailed competitor analysis. You need a good stack of tools to use to determine how much your competitors are spending online.   ► Step 2: Create a list of best sources that you think will bring the highest return to your site. What are the most profitable advertising channels for your business?   ► Step 3. Project a conversion rate. Determine the accumulated conversion rate based on your website's pages and bring that back to the source of traffic that you're driving traffic from.   ► Step 4: Apply your budget and determine a cost per acquisition. How much does it cost you to gain a customer?    ► Step 5: Run a test on each of your sources. Choose a number of sources and figure out what your cost per acquisition for each of those would look like.   ► Step 6: Determine a conversion