New Books In Journalism

Selling Antislavery: Abolition and Mass Media in Antebellum America (University of Pennsylvania Press) is a richly illustrated history of the American Anti-Slavery Society and its print, material, and visual artifacts. Beginning with its establishment in the early 1830s, the American Anti-Slavery Society (AASS) recognized the need to reach and consolidate a diverse and increasingly segmented audience. To do so, it produced a wide array of print, material, and visual media: almanacs and slave narratives, pincushions and gift books, broadsides and panoramas. Building on the distinctive practices of British antislavery and evangelical reform movements, the AASS utilized innovative business strategies to market its productions and developed a centralized distribution system to circulate them widely. In Selling Antislavery, Teresa A. Goddu shows how the AASS operated at the forefront of a new culture industry and, by framing its media as cultural commodities, made antislavery sentiments an integral part of an emer