All Things Video

Andrew Kamphey is the Creator of Influence Weekly, a weekly newsletter featuring news and insights about the influencer marketing industry. Andrew has a fascinating career background full of twists and turns, which includes working as a mall Santa in Chicago, traveling the world with Royal Caribbean cruises, directing a TV series in Mongolia, and producing content with early Vine stars in L.A. He currently resides in Bali, Indonesia and spends his time building businesses that empower online creators. In this episode, Andrew shares the recipe for the perfect influencer marketing campaign. The ideal approach, he argues, is to start with the audience in mind and find a way to blend the advertiser message, content format, and influencer personality to best serve viewers. Andrew highlights a few examples of pre-Internet influencer marketing, from Camel giving NYC bartenders free packs of cigarettes to Madam C. J. Walker’s cosmetology school, which fueled the growth of her hair care and cosmetics empire. Finally,