All Things Video
Standardizing TV and Online Video Measurement -- Ross McCray (Co-Founder & CEO, VideoAmp)
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:52:58
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Synopsis
Ross McCray is the Co-Founder & CEO of VideoAmp, an adtech company seeking to standardize linear TV, OTT, and digital video measurement. Prior to VideoAmp, Ross served as the Head of Product & Technology at Channel Factory. In this episode, Ross and I examine the differences between traditional TV and online video measurement, which served as the original inspiration behind VideoAmp. We also share a number of productivity hacks, from strict time management tracking to sleep optimization, and Ross explains his theory of work/life integration. Finally, we discuss the growing focus on consumer privacy and what the future holds for companies so focused on user data collection. Host: James Creech LISTENER SUPPORT If you’d like to make a small monthly donation to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to intervie