All Things Video

Neal Schaffer is an international speaker, author, and consultant who focuses on digital and social marketing strategies. As Founder of PDCA Social, he helps businesses navigate digital transformations and grow their online audience. His latest book The Age of Influence explains the meteoric rise of influencer marketing and how brands can successfully work with social influencers. In this episode, Neal explains that the early days of social media were similar to word-of-mouth marketing. Those days are long gone, however, as social platforms increasingly gate audiences and have become pay-to-play environments. He argues that now influencers are a way for brands to incite word of mouth and predicts that influencer marketing will soon be a dedicate line item in most advertisers’ budgets. Finally, he highlights examples of brands that have turned their customers into brand advocates, such as Disney Parks and Ritz Carlton, both of which have adopted a 100% UGC social strategy. Host: James Creech LISTENER SUPPORT I